Writing Samples
Below are select samples of my writing across a variety of media and disciplines. From in-depth brand writing and conceptual design stories, to blogs, scripts, and CTAs—these pieces were chosen to convey the breadth of my work and abilities.
Please note: a portion of my career has been spent working for an online sex toy retailer, so please be aware of potential “spiciness” within these some of these samples. While language is (generally) kept professional and imagery is PG-13, there will be images of sex toys and sexual topics discussed.
Brand Development
Walking through the process of developing a tone of voice for a kitchen staple.
Brand Development
Defining a brand and tone of voice for a new generation of pleasure seekers.
Re-establishing and redefining the Pure Romance brand after more 30 years.
Concept Stories
Stories to augment conceptual design territories for SodaStream’s redefined aisle strategy.
Concept Stories
Ethereal stories to help establish the direction for a new-to-the-world alcohol brand.
Crafting the story for FedEx’s new business-focused concept store.
Short-form Marketing
Headline development for Wasa Crispbread across varies grocery store aisles.
Headline development for Miracle-Gro Plant Food based on consumer segmentation.
Short-form Marketing
Scent descriptors for Secret deodorant’s Summer and Outlast collections.
Blogs & Articles
A blog entry about a new lubricant for those trying to conceive.
A blog entry to announce the reformulation of Pure Romance’s flagship shave cream.
A blog entry explaining and exploring a new viral dating trend.
Scripts
Blogs & Articles
A two-person, podcast-style script about why vacation sex is so great—and how to bring a little of it home.
A podcast-style script discussing the five types of intimacy and how to leverage them to form better relationships
An excerpt from a stage presentation about the Pure Romance brand promise from an annual convention of Pure Romance consultants.
Creative Copy
Scripts
A series of micro-stories inspired by Febreze’s Fall collection of canister designs.
Product names website descriptions for adult accessories.
Excerpt from a short story about friendship, growing up…and reluctantly being dressed by your roommate.
For Those with a Taste for Adventure…
A puzzle/story/adventure catalyst created for one of the players in my Dungeons & Dragons game that tells the tale of an idyllic village…that takes a turn.
Creative Copy
A performed story with light interactivity written for one of the players in my Dungeons & Dragons group to explore her character’s backstory and motivation.